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FIA eSafetyware Campaign Trailer

BRIEF
The eSafetyAware campaign takes the message of road safety across Europe aimed at two distinctive audiences. These are government officials to get passive vehicle safety systems on the statute books of all nations and the public to raise awareness of the dangers of driving cars without the life saving technologies.

SOLUTION
A key part of this experiential and informational campaign is a Bosch ESP simulator, which demonstrates the difference that ESP and ESC systems make – life saving technology fitted to approx 60% of UK vehicles, which was as low as 20% prior to the campaign.

We created two touring units, one in our MPR20 expandable trailer and the other in our MPR22 open stage trailer. The MPR20 is an extensively developed presentation area trailer with a floor space of 70msq, ideal for lobbying seminars and corporate presentations as it offers a controlled environment meeting facility.

The MPR22 is an invitingly open fronted expandable trailer which is perfect for attracting the public to engage in the messages, ensuring the simulator is the central focus and providing a backdrop for television interviews.

RESULTS
The two units travelled round Europe successfully spreading the message, supported by motoring stars and F1 drivers including seven times World Rally Champion Sebastien Loeb who graced the stage of the MPR22.